Marketing Campaigns

How To Make Money From People Who Say NO...

Our clients generate millions of dollars yearly in sales, from clients who initially said “NO”.

You can profit massive from clients who initially said "NO", you easily turn that 'NO' to a resounding "YES".

Infact, what I’m going to share with you generated  $875,476.00 for a client (and it is still counting)

My goal today is to show you how to turn “NO” to a resounding “YES” so that you can profit from them.

Once you master this, you’ll completely crush your competitors even if they have a bigger marketing budget and influence, you’ll almost immediately become the “king Kong” of your market.


Now, what I’m going to share with you is insanely important, and I strongly urge you to get a cup of coffee.

This is not like some post.

If I were to charge for this (as a program), I’d charge nothing less than $2,000.

Yes, this post is that rich, and you’ll see it soon.

Ok, that is clear…

Let’s continue.


The truth is people are going to say NO, many times.

Infact, a dependable research shows that…


50% of your entire prospects are never going to buy from you.


That is 50% of people saying “NO” to you before they even get to know you better.

Ok, let me break it down so you get it, cool?

If you currently have 10,000 prospects, if you generated them through paid traffic or any other means, 50% of that number wont buy.

That means, you just wasted your time and money to get 5,000 people who are never going to do business with you.

I know you’re tempted to scream but before you do, there’s a bigger bad news.

It is what it is.

NO, I’m not an apostle of bad news, but I own you the truth.

Anyway, of the remain 50% (or 5000 people), only 3% are going to buy from you within the first 3days.

What is 3% of 5000?

That is, only 150 people are going to buy within 3days.

Then,10% are going to buy within 30days.

Wait a minute…

Yes, only 10% of the 5,000 will buy within 10days.

That is, of the 5,000 prospects, only 500 will buy within 30days.


Now, here’s the heart breaking news…

87% are going to buy within 90days.

What are all these people doing?

They are actually telling you “NO”.

Your job is to turn their “NO” to “YES” using a proven system that I’m going to share with you today.


You know the mistake your competitors are making?


And you’re probably also making that mistake too.


They focus all their energy and effort on the mere 3% that will buy within 3days.

And because it is what everyone is doing, the competition for the 3% is stiff.

BUT the 10% + 87% are the guys you should stick to.

They are the people holding the big money.

They hold the bulk of your money.

But you see, most people don’t have a system for closing that 97% who initially say “NO”, and turning their NO to YES.

So, how do you do it?

#1: You can’t change it, the majority of people are going to say NO.

So, the first question is “why are they saying NO?”

Great question!

It is simple.

They are saying NO because they’re supposed to say NO.

Ok, that’s me been silly.

I’m not sure about you, but growing up, our parents told us to never make hasty decision of buying something.

Impulsive buy.

You probably don’t make hasty financial decision; it is the exact same thing with your prospects.

So, as we grew older, we didn’t leave that advice behind, we held on to it.

So, to expect the prospects to immediately forget this habit ingrained in their brain from childhood is not smart, because they wont.

So, one smart thing to always do is…

#2: Collect their data,fast.

I mean, you already know it, they will say NO.

So, you quickly offer them something of real value in exchange for their personal contact or email.

This way, you can build strong relationship based on trust and value first …and then make the sale almost effortlessly.

I know, all the “internet marketing gurus” have said that before, but it’s not what you think.

This has nothing to do with collecting email addresses of people and bombarding them with some “persuasive” copies.

Far, far, far from it.

It has nothing to do with some kind of email marketing or “sales funnels”.

In fact …

#3: “Sales Funnels” as you know them are WORTHLESS 

Oh, I know it.

The famous internet marketing gurus who popularized those terms are going to come for my neck.

But hey, I own you the truth.

You’ve heard it often times…

Send them to an optin page, put them into a “sales funnel” that will make them buy as quickly as possible.

Boy, does it work?

Ofcourse, you’d only be able to get some people in the 3%, what happens to the 97%?

So, you can see that the so called “sales funnel” doesn’t really solve the problem.

And that “sales funnel” is usually a series of some emails – sent by an email autoresponder – with each one directing the prospect back to the sales page.

Again, the exact same 3%.

The reason this approach will fail you is because most people who opt in to any “sales funnel” simply will not buy initially …no matter how persuasive or pressurized your copy is.

If you like, let the world’s best copywriter write your email copies, they’ll NOT buy.

They’ll still tell you NO.

The reason is simple, human nature I just told you about.

People aren’t supposed to buy at first. We’re taught not to do it.

The funny thing is, that is exactly what the so called “sales funnel” as you know it is trying to do.

At best, the “sales funnel’ is designed to focus on the tiny percent (about 3%) of people who beat human logic and buy.

It is exclusively focused on that small tiny percentage to convert.

And like I asked, what happens to the other guys, the 97%?

Wasted!

The “sales funnels” ignores (and annoys) the vast majority of the people, but in actual sense, the real money is in the people who say ‘no’.

So, instead of building some “conversion funnel” or “sales funnels” as you know it, …

#4: Create Multiple-Phased Marketing Campaigns with a Focus on “Response Signals”

What do I mean?

Before a prospect will buy, there are series of action or events they must take before they’ll eventually buy from you.

We call these actions “response signals”, and they are the key to your success.

Ok, the best way for you to understand is by me giving you real world example.

Cool?

When we were shopping for a house, we heard of a lot of them.

So, at different spots, nice houses in some of the best locations.

I noticed something…

Each of them realtor would always ask us to do something, come for “inspection” or a “showing”.

We fixed a date for it, and it was after the “inspection” that we paid for the place.

So, in this case, our “response signal” is the showing.

Before a person would buy a car, they must first go for a ‘test drive”, that is the “response signal”.

Make sense?

How does this apply to you?

It’s simple…

Let’s say you’re sending website traffic to a page that advertises a free report in exchange for the prospect’s email.

And let’s assume that in order for the prospect to trust you enough to buy, he needs to read the very report he’s opted in for.

The act of him/he reading that report is the “response signal” in this example.

I mean, they wont buy until they trust you, and they wont trust you because they have not read your report.

Just the same way that I wouldn’t buy the house if I hadn’t gone for inspection.

Make sense?

Surprising Shocking Statistics That Reveals The Hidden Opportunities.

The other day, I saw a reliable research that shows that more than 50% of prospects never go and access the information they opt in for.

I’m not sure you get.

So, these people actually respected for your free report, and they need to consume this report so that they can trust you, which in turn will help you make the sale.

Now, 50% of them won’t consume the report.

What’s happening here?

They’re basically saying “no” to the very thing they just requested from you.

And this means your chances of making the sale are immediately cut in half because statistically speaking, half of your prospects never made it through the first “response signal”.

So, how do you fix this, quickly too?

The way you fix this is by creating marketing message sequences in your campaigns with the sole purpose of moving your prospect from one response signals to the next …until he buys.

Did I just say from “one “response signal” to another?

Yes, I did because sometimes, depending on your type of business, you may have more than one “response signal”.

Anyway, the way you move them from one “response signal” to another until they buy is by…

#5. Deploying Condition-Based Marketing in everything you do.

Condition-Based Marketing is the “pot of gold” of internet marketing.

It is not only easy, it is fun, and it meets your prospect at the exact place they’re.

It works with the mind and behavior of your prospects.

When they zig, it zigs with them, and when they zag, it zags with them.

Ya, I just re-invented those words.

Anyway, it works by tracking what your prospects are doing in your marketing campaign, and then dynamically sending them customized marketing messages based on that exact behavior.

Here’s an example.

First, it doesn’t matter what you sell or even your price point, it just works like fire.

And the best part is, all your marketing messages can be dynamically set to respond to any behavior of your prospects.

For us, we always assume that they will say “NO”.

It is easier for us to believe that because it helps us plan a customized blueprint to turn that NO to YES.

OK, enough said,lets talk about a real world example.

Shall we?

Recently, we created a  47 minute video for one of our clients in the tech space, the video is actually designed to attract clients who would pay them a lot of money for the tech services.

We’ve done this same thing for clients in more than 60 different markets, and it always work.

Anyway the video walked people through their ERP system, and how it solves a myriad of problems for small businesses, and when the prospects are done watching, there is a call to action for them to apply to work.

Here were the initial response signal for the campaign:

To begin the video.

To finish the video. (So they would therefore see the offer).

Apply to speak with us about becoming a client.

First, they must begin the video, and they must watch it till the end, because if they don’t, they wont see our offer, and they MUST apply to become a client.

If you recall, I said, you need to move the prospects from one “response signal” to another UNTIL they eventually buy, right?

This is a classic example.

And with this in mind, we knew the marketing campaign had to be structured to simply get as many people through those “response signals” as possible.

So the first thing we did was to track how many people were beginning the video.

If they didn’t begin the video, I would send them a dynamic marketing messages to ONLY this group of persons to go and watch it.

So, if there are 1 million people, and it is only 50 that didn’t watch it, only those 50 people will get the marketing message.

But there was a shocking game-changer.

We ensure that the video was only available for just 3ays.

If they didn’t begin the video they opted in for, they would get marketing messages urging them to access the video before it expires (and yes, the video actually expires, and when it does, they’ll not be able to access it ever again. Nothing fake, everything we do is real, and that is why the result are mindblowing)

Look, we took a step further…

Instead of just telling them the video will expire in some 3days, we dynamically did the calculation of that three days.

So instead of saying, “your access expires in three days”, the email would say, “your access expires on Tuesday the 23rd.”

That was the game changer #1.

This one little tweak alone caused just over 85% of the people who opted in for the video to actually go and watch it …which is way more than the average 40%.

We more than double that.

Look, for them to actually pay our clients, they need to begin the video.

So, we nailed “response signal” #1.

because we identified the first “response signal” and created a specialized marketing messages that tracked their behavior and responded accordingly.

But this was only the beginning.      

The next response signal was to get them to finish the entire video and therefore see our offer.

You get?

It is simple, that they began the video doesn’t mean, they’ll finish it, so we are going to make them finish it.

And That’s a MIGHTY Problem.

This was a 47 minute video of our client standing in front of a whiteboard talking about boring ERP.

Nothing special about the video.

No special effects, no animation, nothing.

It was like a 47 minutes torture.

And that’s why I’m pointing this out to you.

As you know, video is quickly becoming the primary way people consume content online.

And if you’re using it to sell, your viewers need to watch the whole video so you can make your entire case or else, you go home empty.

According to Wistia, less than half of video viewers make it through videos that are only two minutes long.

Two Minutes.

Go longer than two minutes and it gets even worse.

I don’t think they even have research on videos as long as mine because they are so uncommon.

Anyway, getting people to watch that entire 47 minute video was a huge challenge.

But it had to be done because we wanted to give value first, and they’d see any offer UNTIL they had watched the video to the end.

(Again,this was strategically deliberate, by the way. I wanted to provide massive value up front …before asking them to do anything. This has always worked well for me.)

Look, everything we did or didn’t do was for a reason.


So, We shattered the impossible, and how to model us.


Always track what your prospects are doing and respond accordingly.

In this campaign, we kept track of how much of the video they actually watched.

If they left before finishing, I’d send them dynamic messages telling them what they were missing …and sending them back to go watch the rest.

In other words, I tracked their behavior… and then dynamically responded by sending them customized marketing messages to get them through to the next step in the marketing campaign.

Infact,we had a special follow-up marketing message sequences built to go out if they left before the 10 minute mark, the 25 minute mark the 35 minute mark, and the end.

Each sequence was a little different …referencing what’d they’d seen and telling them what they’d missed …based on how far along they’d gotten in the video …and telling them to go finish it.

By doing this, we were able to get 58% of them to actually finish the entire 47 minute video, which is huge.

The Biggest Breakthrough After Slice Bread

Remember, our three response signals were to get them to:

A: Start the video.

B: Watch the entire video.

C: Apply to become client

And we’d done a great job of getting through the first two steps.

They were starting the video, watching the whole thing, and the feedback was amazing.

We are happy and our clients are happy too…

Then, The BIG Problem Surfaces.

They loved the video, atleast the feedback showed it, and the fact that they stayed till the end.

Problem is, only 2% of them were applying to work.

‘Truth be told, 2% is a lot because;

1: The price for the ERP is huge, it starts from $7,000

2: In the video, we are upfront about the price (because we wanted to eliminate folks who cant afford it)

So, most people would be thrilled at a 2% “conversion rate” because of the price.

But that wasn’t nearly enough.

We are not “most people”.

We are Havanzer.

We don’t settle for “acceptable” or even “good”.

 We insist on exceptional.

Here’s How We Flipped Things To Ge A Whopping 400% Increase In Paid Applications (And How You Can Replicate Us).

If the video got a 2% conversion, that means 98% of the people who saw it said “NO” to the offer.

So, why are they saying ‘No’?

They didn’t say “no” because they weren’t interested, and they didn’t say “no” because they didn’t want the outcome we were promising.

If that were the case, they wouldn’t have stayed for the entire 47 minute video.

So in a situation where you’ve got prospects who have been through your marketing campaign, read your marketing  messages, seen your videos, and still say “no” it’s almost always for one of these reasons:

First, there’s laziness.

Many of your prospects won’t buy because they didn’t feel like getting up, finding their wallet, digging out their credit card, and then typing in all that information in the application form.

Next, there’s “I will do it later”

They’re interested and they want the outcome, but they’re distracted by something and tell themselves they’ll get to it later.

And lastly, “More information” needed.

They’re almost ready to buy but they just need some extra push.

They’ve got a question, or a concern, or might just need a little more time to make a decision.

These Are The People With The Bulk Of Your Money, Get It From Now!

Think about it for a minute.

In this example, they opted in and watched an entire 47-minute case study video.

You know they’re interested because they’ve behaviorally demonstrated it!

This is the same as having a clothing store and being with a prospect who saw your ads, drove to the store, came in, and tried on a suit.

So these are the people you want to focus the majority of your efforts on.

And the way you turn them into customers online is to …

#6. By Using Multiple Conversion Centers.

Ok, we found out that was one of the major breakthrough we had.

But let me explain…

A conversion center is any particular point you actually ask them to take an action.

This action could be to actually make an order.

It could be on your email, sales letter, webinar, just anywhere, actually.

The mistake most campaign make is that they only have a single conversion point.

But the truth is, for every campaign…

More Conversion Points = More Money

Period.

So in our example, only 2% of the people who completed the video applied to become client.

BUT we want MORE, so here’s what I did.

Remember that at the end of the 47minutes video, we made an offer, but it was only 2% that took us on it.

So, we need to use another conversion center to make them do what we want them to do, which is book a meeting with us.

So, we wrote a PDF sales letter outlining the offer we had made at the end of the video.

The letter was thorough.

Detailed.

And had a strong call to action at the end.

Then I emailed it to just the people who’d completed the video …but hadn’t yet applied.

Did you get that?

But I didn’t stop there.

Like I told you earlier, Condition-Based Marketing is the holy grail of Internet marketing and you should use it in everything you do.

So in this case, we tracked whether or not they clicked to download the PDF.

If they didn’t download it, we had an email series that would remind them to go and read it.

But we took it one step further.

we made it so the PDF itself would only be available for a limited time …and we let the prospect know when their access was expiring.

We were able to dynamically determine the expiration date and merge it into the emails they were getting so they’d say, “This letter is only available until Wednesday the 19th of January” and so on …with each user seeing a different date depending on when they’d finished the video.

The result was a

96.89% Conversion Rate!

95.89% of the people who watched the entire video responded to my email sequence about the PDF letter and downloaded it.

This is literally unheard of in Internet Marketing.

Totally crazy.

And oh, it has nothing to do with some persuasive email copy or anything like that.

Instead, it’s working because Condition-Based Marketing is being deployed to filter out who the most interested prospects are (those who finish the entire video) …and then putting the most energy towards them.

Incidentally, just adding this one step …

Immediately Doubled Sales!

But remember …your sales are directly proportional to the amount of conversion points in a campaign.

So we decided to double sales again by adding more conversion points.

Here’s How I Doubled Sales Again.

First – we shifted our attention from “people who finished the video” to “people who also downloaded the PDF”.

Remember – you always want to be analyzing your prospects’ behavior and focusing all of your energy on the ones who demonstrate they’re the most interested.

So here’s what I did.

we created a three-part video series that literally showed them exactly what had happened to them each step of the way in the marketing campaign they were in.

At the end of each video, we created another conversion point by asking them to apply to become a client.

Can you see how we are switching the conversion centers?

And we used the same “countdown” techniques to get them to watch each new video as we’d used to get them to download the pdf.

Naturally, the majority of them watched the videos and we got even more applications.

The Net Result.

The Good Part: First, and most importantly, this marketing campaign created massive goodwill with all the people who went through it.

They felt like they were receiving very valuable and helpful content …not just a barrage of sales pitches, but something that actually helped them, and it wasn’t generic.

Everyone got some customized marketing message.

This is critical because it increases our chances of getting new business from them later on.

Plus it helped build our brand and position our client as a good company to deal with. (And it’s just a cool way to do business.)

The “Bad” Part:

It worked so well, we got too many applications. So we had to stop running it.

As at the last time we checked with our client, the applications received have resulted in $816,640.00 in new client billings (and counting).

Most of the people who went through this campaign were already on our clients email database.

But we decided to do more by getting more people from cold traffic, Facebook advertising campaigns.

Want to guess what happened?

That Traffic Produced A 239.41% Return On Every Dollar Spent.

We only ran the campaign for 18days,

Here’s how the numbers shook out:

Total spend: $19,317.44

Total clicks: 14,651

Total Opt Ins: 4,318

Total Revenue Collected To Date: $58,836.00.

This was a super successful campaign …within the first three weeks.

Plus we got 4,318 new email subscribers and created tons of goodwill with them.

So I’m sure more will come from it.

Here’s The Bottom Line.

It’s true.

The fortune really is in the follow up.

Just not in the way you’re used to.

You can’t bludgeon people with pitches and offers and expect it to work.

But if you have a truly dynamic campaign that tracks user behavior and responds accordingly …you can see your sales grow like nothing before.

If you want something like that,

Here’s Some Great News.

we’ve set aside some time to review your current sales and marketing process, and design a fully customized Condition-Based Marketing for you …FREE.

This is a genuinely free offer, and there are no strings attached.

In fact, it’s even better than you realize.

Not only do we design the marketing campaign for you, we also create a detailed blueprint of exactly how it works and give you that as well …so you can deploy it immediately.

If that sounds interesting to you …

Here’s What To Do Next.

It’s simple…

It is actually a $3,000 value.

BUT we’re doing it for FREE

BUT we do have a secret motivation…

And we’re honest about it.

We are doing if for free because that is actually how we get our best clients.

So, instead of telling you that we can help you, we actually help you for free first, and let the value of that speak for itself.

After our help, you might (like 98.57% of others we have helped) request you want us to work with you long term to implement the customize blueprint that we’d create for you.

Assuming you’re OK with my “hidden motives”, you’ll want to proceed to the next step.

This Is NOT What You Might Be Thinking.

If you’re skeptical and are wondering if this is some kind of “bait and switch”, that’s understandable.

The good news is, it’s NOT.

In fact – it’s quite the opposite.

Infact, if you think we wasted your time, we’re willing to PayPal you $100 as compensation.

No strings attached.

The “Catch” You’ve Been Looking For.

There are two.

First, we’re unable to extend this offer to just anybody.

There are some qualifications you’ll need to meet – the “biggest” being that you’re a real business, not a beginner, and not selling anything shady.

The second is this is very, very limited …for a reason.

Due to the upsurge of demand, we can only offer a handful of these free blueprinting sessions each month.

They’re all granted on a first come, first served basis.

So if you found this article helpful, and would like to see exactly how these types of strategies could improve your sales on a consistent basis, go here.

We’ve set aside some time to design a fully customized campaign for you …using the exact methods I described in this article.

…And we’ll do it for free.

If that sounds like something that could help you, go here before all availability is taken.

So, let me ask you…

How are you going to use this?


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